▶ 1. Media
We will introduce you to the most effective advertising media for your product or service sold in Japan. Our company has a strong negotiation skill built up based on a lot of experience we have had in the advertising industry, so we can offer you various advertising media at cheaper prices. TV, radio, newspaper, Internet, flyer, free paper, outdoor advertisements, promotional items etc, we have a great deal of experience with a wide range of advertising ways to satisfy our customers’ needs. We have knowledge and experience which no one else can beat (knowledge for example about each media’s market rate, media that we can expect to get high response from, and how to make the ad cost reasonable etc). Our policy is to give a priority to our customers’ profits. Please don’t worry. We don’t make such a suggestion with which only the customer takes a risk while the advertising company focuses on their profit. We will do our best to maximize your ad’s response; however in the case that we judge that the job is beyond the reach of our knowledge, experience and negotiation skills, we will faithfully tell you in advance. So please ask us without any concern.
In the Japanese market, when it comes to the most effective media for getting a response to an ad, it is nothing else but TV. On the other hand, because it usually requires enormous amounts of money and also always sounds difficult to deal with, more than 90% of the Japanese advertising companies actually don’t have the experience to deal with TV media. In addition, there are so many TV stations including a digital terrestrial television, BS, CS and cable TV. So we are required to have a skill of not only finding out a cost effective TV station for a reasonable cost, but also the skill of creating a TV commercial where you can get effective results. That’s why a lot of advertising companies think that dealing with TV is too difficult. But for many years, we have been working for mail-order company’s ads (this is the most severe field as the result is judged immediately, for example, how many orders our customers are actually received from one on air? etc). So we know all the details of the situation and market rate in the TV industry. Please don’t hesitate to contact us.
People say that Japanese radio media is almost forgotten, but only a part of our clients are actually increasing their customers and sales efficiently by making use of it. I think the number of advertising companies which are familiar with all the radio stations in Japan is probably as small as less than 20. But that’s why this media has become full of hidden attraction in the information which only knowledgeable and experienced professionals have. We are currently dealing with 100 radio stations in Japan including both AM and FM. So we know very well about which radio station is comparatively cheap, not so strict for the review (examination) and from which station we can expect to get the best response to an ad. Of course, we have experienced not only many successes but also failures, but that’s why we could achieve these actual results by acquiring this knowledge and experience. As for the price, it is possible for us to offer you cheaper prices, so we are sure that you don’t have to worry when you decide to place your ad with us.
Print media (magazine, newspaper and free paper)
The present situation of print media has greatly changed compared to the past. The number of copies doesn’t stop decreasing. As for a popular women’s magazine, the number of copies has decreased to one tenth compared to 20 years ago. The previous belief that you can make money as long as you place your ad in good media (you can expect the amount of sales to be more than the cost of your ad)…doesn’t apply anymore, and now print media is the one that is difficult to expect effective results from. However, because many of your rivals have withdrawn from the print media, many of the media companies now offer a big discount. Therefore, depending on how we make use of it, print media may still have potential. It is very much possible for us to get effective results by choosing the correct media, using a highly accurate ad and keeping the price down. Our company holds accumulated data, with which media we can expect the most effective results as well as about the media’s market price for newspapers, magazines and free papers based on our many year’s of experience. Also, we are offering public relations activities by getting coverage from the media company (they specially talk about your product or service in the paper), and special ad spots (largely discounted ad spots due to cancellation etc) to our clients. Please feel free to ask us.
At present in Japan, the internet industry is the one which is expanding the market the most. So it is this media from which we can expect the effective add response for the future. However, it is also an industry which requires us to follow rapid changes. A few years ago, SEO (search engine optimization) and Search Advertising were the main ones, but now people who use SNS (social network service) such as Facebook and Twitter etc have increased rapidly, so getting customers only on the existing website has turned out to be difficult. Search engines such as Google and Yahoo etc for Internet shopping aren’t as effective as it used to be anymore because of the rapid spread of smart phones. Our company has a lot of achievements in the Internet industry, so we can suggest better ways of advertising by looking from a variety of views. We don’t focus only on one category of advertising method such as search ad, mail magazine and SEO but we make suggestions from a comprehensive viewpoint to suit your product or service’s characteristic. So please feel free to tell us your request.
▶ 2. Production (Advertisement)
Even if you go to a big hospital, it doesn’t mean that they can cure your disease faster than the others for sure. Or even if you go to one of the major restaurants, you don’t always get a meal which is cheap and tasty and which can satisfy you. As I said before, the biggest factor which decides if you can get the ad’s response or not is the ad itself…which is what we create. As is the case with the hospital and restaurant, even if you choose an effective advertising media in Japan (media for which viewer rating is high or which has a large circulation = reliable media), if the ad is not the one which can increase the willingness of buyers to buy, you can’t get the result you expect. In addition, even if you ask someone who is known as an excellent creator, if he/she doesn’t have enough experience in increasing customers and sales, the ad won’t work as you expect even though it may look nice. Our company has been creating the ads and promotion items for a variety of industries such as, manufacturers, service, retailers and so on for 18 years. Especially in the field of the direct response advertisement (that can directly encourage customers to buy the product or service as represented by mail order company’s ads), we have made a number of steady achievements. We are proud of having high empirical value with which we can work for a wide range of business types. We are confident in managing a variety of business types and productions; however, as for some business categories in which we aren’t confident enough, we will make sure to inform you in advance. So you can request us to do your work based on your full understanding.
▶ 3. Consulting
There must be a lot of people who have such problems: “We think we don’t need any ad, but we have no idea about how we can increase customers in Japan” or “We are confident about our product, but we don’t know why it’s not sold well” or “We want to sell our product more and more, but we don’t know the specific method” or “Although our company spent a lot of time to create a company website, we never have any enquiry” Our major goal is to increase your customers and sales by using all sorts of methods. Our goal is not to supply an ad and ad spot. If necessary, we offer you all sorts of advice (about product development, price setting, package design, how to promote your product to attract customers, how to increase repeat customers, effective methods to find potential customers and so on) to create the mechanism which can boost your sales. In fact, most of the professionals from business management consulting firms don’t have the knowhow, such as how to attract customers effectively by the use of ads / promotional items, how to choose a good advertising media, how to get discounted advertising fees, how to create ads which you can expect responses from etc. On the other hand, most of the advertising professionals are specialized in creating ads and supplying ad spots, but they don’t have the knowhow of establishing a mechanism which increases customers and sales. But our company does have both of these knowhow and we are proud of our high-level of service contents. Please feel free to ask us if you are thinking about developing your business in Japan.